WILDSIDE - Ecotourism : Welcome to your journey with WILDSIDE - Explore the vast and exciting diversity of Africa's east coast and interior. Picture: Amphitheatre, Drakensberg Mountain Range, KwaZulu-Natal, South Africa.
WILDSIDE - Conservation : Wildside Magazine is committed to bringing you the very best in conservation issues that affect Africa and its people. Picture: Black Rhinos in the Hluhluwe-iMfolozi Game Reserve, Elephant Coast, KwaZulu-Natal,South Africa.
WILDSIDE - Outdoor Adventure : Mountain and bush trailists
- Mountain bikers
- Birdwatchers
- Scuba Divers
- Horse riders
- Whale watchers
- Saltwater and Fly Fishermen
- Kayakers
- Beach is Best
- Caravan and Campers
- Overlanders and Explorers
- Photographers
- Spa and wellness seekers
- Triathletes
WILDSIDE - Destinations : Journey with Wildside Magazine to many of Africa's exotic wilderness destinations whilst basking in its biodiversity.
Picture: Thanda, Wild Coast, Eastern Cape, South Africa.
WILDSIDE - Destinations : Bask in the wonder of the warm azure waters and white beaches of the East African coastline. Picture: Bazaruto Archipelago, Mozambique.
WILDSIDE - Accommodation : Wildside Magazine brings you hundreds of travel accommodation choices within each destination. Picture: Wave Crest Hotel, Wild Coast, Eastern Cape, South Africa.
- Wildside - The Mag
- Our Readers
- Fast Facts
- Rate Card
- Distribution
- Booking Deadlines
The largest distributed ecotravel, outdoor adventure, conservation magazine on
kwazulu-Natal & the East African seaboard.
 |
Wildside is a quality, exciting, quarterly magazine about ecotravel, adventure and conservation. Its primary editorial focus is KwaZulu-Natal including the East African Seaboard with select options in Southern Africa.Wildside is read by people who love to travel, care about the environment, enjoy outdoor activities like snorkelling, fishing, bird watching, walking, horse riding, abseiling, or just relaxing at a mountain retreat or a quiet bush lodge. |
Eco-minded destination based travellers seeking accommodation, specific outdoor activities, stimulating adventure, who have in interest in conservation, culture and history.
One remarkable feature is that Wildside has up to a 12 month shelf life in reserves, lodges and doctors rooms and in some instances has a readership of over 15 people per magazine.
| Game reserve visitors Conservation minded traveller Leading conservation organisations and corporates Mountain and bush trailists Mountain bikers Birdwatchers |
Scuba Divers Horse riders Whale watchers Saltwater and Fly Fishermen Kayakers and canoeists Weekend meanderers |
Beach and marine enthusiasts Caravan and Campers Overlanders Explorers Photographers Spa and wellness |
Fast Facts
Frequency |
Quarterly |
Contents |
Ecotravel - Outdoor Adventure - Conservation |
Distribution |
South African retail outlets CNA, Exlusive Books and SPAR group 6 500 Gold Rhino Club subscribers 500 Wildlands Conservation Trust subscribers Camps and Reserves in KZN National and International subscriptions Tour Operators (winter) Selected Lodges, Hotels and Reserves (Spring) Doctors Rooms in Gauteng |
Readership |
100 000 National & International |
Retail Price |
R21.95 |
Print Run |
17 500 |
Demographics |
LSM 7-10 |
Main Body |
|||||||
| ADVERT TYPE | WIDTH | HEIGHT | COST EX VAT | ||||
| Double Page Spread | 420mm | x | 285mm | R 27 500 | |||
| Inside Front Cover | 210mm | x | 285mm | R 17 500 | |||
| Back Cover | 210mm | x | 285mm | R 17 500 | |||
| Full Page | 210mm | x | 285mm | R 16 500 | |||
| Half Page | 190mm | x | 130mm | R 8 350 | |||
| Third Page Horizontal | 190mm | x | 85mm | R 5 950 | |||
| Third Page Vertical | 61mm | x | 265mm | R 5 950 | |||
| Quarter Page | 92mm | x | 130mm | R 4 500 | |||
| Eighth Page | 92mm | 63mm | R 2 000 | ||||
Wildside has a finely targeted and niche distribution to a discerning readership estimated at 100 000
Wildside is a subscription based publication sent to the Golden Rhino Club members and is also sold at retail outlets nationwide including Spar Group, CNA, Exclusive Books, Airports and a free distribution to Doctors Rooms in Gauteng.
Rhino Gold Card Subscribers
6 500 - Exclusively and directly to more than 6500 paying Rhino Gold members
Wildlands Conservation Trust Subscribers
500 - Wildlands Conservation Trust distributes to its selected corporate donors and a growing database of entrants of Wild Series MTB events.
KZN camps and reserves
2 500 National and international tourists at the bedside of top KZN camps and reserves
National Distribution
6000 are distributed nationally through retail outlets includeing doctors rooms in Gauteng
Indaba Edition
1000 are distributed throughout Africa's largest Travel Trade show
Travel Operators (winter edition)
450 are distributed to top travel operators locally and internationally
Lodges, Hotels, and Game reserves (spring edition)
650 are distributed to a bespoke list of South Africa's top Lodges, Hotels and Game Reserves
General
Outdoor enthusiasts & adventure seekers, Tourists, travellers and friends of Wildside
WILDSIDE MAGAZINE - Booking Deadlines
Autumn/Indaba edition
April 2011
This is the annual Indaba edition, widely distributed at the Indaba from the successful Wildside stand and to tour operators and visitors.
Booking deadline: 25 February 2011
Material deadline: 4 March 2011
On sale nationwide: 3 May 2011
Winter Edition
June 2011
The features in this snug edition include the uKhahlamba Drakensberg, the Midlands, and a feature on fun weekends.
Booking deadline: 11 May 2011
Material deadline: 18 May 2011
On sale nationwide: 13 June 2011
Spring Edition
September 2011
Affordable family destinations will be featured, along with the well established spa feature.
Booking deadline: 5 August 2011
Material deadline: 12 August 2011
On sale nationwide: 19 September 2011
Summer Edition
December 2011
Selected places will be featured in this edition which will also showcases the Elephant Coast and the Eastern Cape.
Booking deadline: 24 October 2011
Material deadline: 31 October 2011
On sale nationwide: 5 December 2011